(un)cancer - Learning a new vocabulary

Did you know there is a good chance that almost half the number of all men and a third of all the women in the world will be diagnosed with some form of cancer in the course of their lifetimes?


“Often it isn't the mountains ahead that wear you out, it's the little pebble in your shoe.”


― Muhammad Ali



This year alone, roughly 1.8 million people will be diagnosed with cancer in the United States. When we talk about the most commonly prevalent cancers, we must consider it likely that about one 1 in 8 women in the U.S. will develop invasive breast cancer over the course of her lifetime and about one 1 in 14 men will develop lung cancer over the course of his lifetime.


The initial reaction to a cancer diagnosis can range from disbelief and shock to anger and helplessness. The reality of a person diagnosed with cancer is often starkly different from the features and stories of those fighting cancer portrayed in the media.


The fear and emotional trauma of a cancer diagnosis can be devastating not only for the patients but also for their loved ones. Every component of cancer care brings with it its own set of questions, doubts, fears and dilemmas. While the oncologist or surgeon will try to allay the patient’s fears and answer the numerous questions regarding the treatment, there will still be so many issues that the patient will face at home, at work, in a social setting or even when he or she is alone that need solutions.


You, in your fight against cancer, need solutions.


As you try to navigate this unfamiliar territory that is likely to consume your life for the unforeseeable future; you need a partner, an expert who will take care of the little but important details so that you can make more informed decisions and approach your treatment from a position of strength and knowing.



A Helping Hand



(un)cancer will help you reimagine and re-chart your journey from illness to wellness. From detailed checklists, expert opinions, accurate, practical guidance and solutions to ease the burden of treatment, our platform with its pragmatic and rational approach, will assist you and your caregiver negotiate the challenges of diagnosis, treatment, recovery and survivorship.


Allow our team of board-certified physicians, trained dieticians, wellness experts and movement coaches support you on this road from illness to wellness.


Let your priority be to beat cancer; our mission is to make your journey as uncomplicated as possible.

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Reason to Hope

Chemotherapy-driven estrogen loss is known to drive bone loss, but significant data suggests the
existence of an estrogen-independent mechanism of bone loss.  A new study in mice suggests
that a biological process known as cellular senescence, which can be induced by cancer
treatments, may play a role in bone loss associated with chemotherapy and radiation. These
findings may lead to treatments for therapy-induced bone loss, significantly increasing quality of
life for cancer survivors.
DOI: 10.1158/0008-5472.CAN-19-2348